bionfamous.blogg.se - Instagrid messes up your feed

#Instagrid messes up your feed full#
#Instagrid messes up your feed Offline#

Human outfits are literally marketing opportunities (kinda scary), as cameras become the search query. Make sure you have this functionality so your competitors don’t beat you, by literally buying the shirt off someones back by snapping someones outfit. This will allow for people to take a photo and for it to deep link them to that product, which will have serious implications for brick and mortars.

#Instagrid messes up your feed Offline#

This is the direction visual search is heading in, taking offline experiences and delivering them online. THINK NEW ERA: snap to act, searchers see something, and snap pics to get information or buy with an app i.e. SUBMIT: an XML sitemap, do a site:query, do your site:queries on a mobile phone to see the functionality like your users, don’t take a laptop selfie people! price product brand availability), Jes saw a 25% lift with this within 30 days!ĭON’T: de-prioritise image SEO for page level SEO because it can now deliver for those API’sĭO: have high resolution, clear pictures that aren’t obfuscated, have structured markup to improve how you’re seen in SERPs, go for label badgesĬHECK: your structured data using Google’s tool

LABELLING IMAGES: encourages more clicks, especially for eCommerce (e.g.

Google is educating us to begin to shop on its platforms.

TIP: early adopters will benefit from this greatly, as 11% of images have search boxes.

Google is moving away from search (for images) to discovery.

Google is making a play to turn image search into product discovery (AKA like Pinterest).

But where it really got interesting is Similar Items (April 2017) then Style Ideas (flip side of the former) which cumulated with Image badges (aug 2017).

Many search functionalities for mobile are limited to mobile (which makes sense) so if you’re working off desktop for this (which you shouldn’t) you’ll be behind and have less options.

One picture is worth a thousand keywords, as images get a lot more reach.

Image search text based query has been upgraded to visual search image based query.

We live in an age where this is a reality Recognising visual content to return information i.e.

#Instagrid messes up your feed full#

Jes Scholz – CMO of Ringier – kicked off her session with an overview of image search, how it’s evolved and how we’re yet to tap into its full potential as SEOs. Jes Scholz the new era of visual marketing I would also like to give kudos to the brilliant Phil Nottingham for memorialising the event with incredible photos, which are embedded throughout this post. And let’s not forget Rob Ousbey & Niralee Thanki, for their constantly witty entertainment as hosts! We were delighted to be exhibiting, to be sponsors, and frankly to be there! Distilled’s Will Critchlow, Lynsey Little, Leonie Wharton & everyone involved did an incredible job bringing the stage & the sound to life.

The 16th and 17th of October saw the return of the one and only SearchLove, a favourite amongst Search Marketers worldwide.